Internet marketing is often a complicated process of direct marketing campaigns and improving online conversions. Determining the right mix of advertising, online campaigns, and managing a budget is more difficult than ever before. However, if you have a good marketing strategy and manage the details of your online campaigns, you can significantly improve your marketing results.
If you are an established business, chance are you already have a website or blog. In fact, you may also have tons of visitors coming to your website each and every day. The key is to leverage your visitors and build long term relationships that can pay dividends.
I have developed a number of methods to best leverage the traffic I receive to my website. With smaller budgets for PPC and other forms of online advertising, getting visitors to convert is more important than ever. These techniques are simple to implement and can really improve conversions.
A great method for improving conversions is with the help of a free report. Offer your website visitors some valuable information in exchange for their name and email address. Keep your sign up forms brief. This helps to improve conversions and sales. If you want to improve your conversions, try giving something away in exchange for some basis information, then communicate to your contacts regularly.
Use an automated communication stream. Auto responders are great for moving your prospects through the purchase process. After visitors sign up for free information, you can automate the process of speaking with them on a regular basis and providing information that is timely and relevant.
Create a reason to come back. Another great technique is to change up your free offers on a weekly basis. This is easily done if you offer a course covering a new topic each week. Let users know that by coming back to the site, they can access new information, transcripts from a recent conference call, or access to expert information.
Lastly, think about starting a newsletter. Newsletters are great for opening up a dialogue with your users and helping them solve problems or issues they may be facing. Create topical articles that are relevant and leverage your list to increase sales. Newsletters are inexpensive to produce and improve relationships with customers.
Leveraging your website visitors into customers is still very important, even more so in today’s difficult economy. Get creative. Think of new ways to attract visitors and get them to convert. One of the most popular ways is with free information or content. Experiment with different offers to see what converts the best. Once you’ve determined what works, focus on moving your customers through the purchase process.
As you experiment and find new ways to convert your visitors, communicate with them regularly and continue to create value. Over time, these individuals will convert into full paying customers.