If you’re looking for a new way to get more patients for marketing chiropractic to, then the search may very well be over. YouTube provides you with the solution you need: a simple and easy to use feature that allows you to spread videos at an unimaginable speed.
Read through this article to learn more about this new tool, which makes virtually anybody able to share your marketing content to their Facebook and MySpace friends and/or Twitter followers, all with a single click. Let us begin, shall we?
The Huge Marketing Opportunity that is YouTube
„Why should I make the effort to put an office tour, educational video or promotional content online on YouTube?“ or „Will posting videos on YouTube get me more clients?“ or „Will YouTube even have an effect on my marketing chiropractic campaigns at all?“ You may be asking these questions now.
Facts would be the best answer to these questions. Have a look:
* YouTube is the third most visited website on the Internet. * YouTube is second most popular search engines, second only to Google * The average YouTube visitor will watch about 21 minutes worth of video daily while they surf the website. * 65% of people who watch videos online will be between 35 to 64 years old, making them ideal targets for your marketing chiropractic. The average YouTube user is not a stereotypical 13 year old kid who is always busy online, uploading stuff he thinks to be „funny“.
To put it bluntly, YouTube’s great size and scope for a website makes chances greater for people to stumble onto your video. Combine this with Google’s recent infatuation with online videos in its search results, and you’ve got yourself a competent tool for marketing. I have had clients of mine having pulled effective campaigns off within just 4 hours of posting their video content.
The „viral“ nature of YouTube video, though, has to be its best trait. When a patient, or a potential one, watches your video, he can tell his friend about it, even easily email a link to it if he wishes to. Statistical research has shown this to apply to about 68% of YouTube users, who send these to family and friends. This means that even a single video has the potential to be a viral marketing sensation that will be responsible for bringing interested, potential patients in by the truckload every day.
YouTube’s New Sharing Feature: For More Marketing Power
YouTube has, via new buttons under its videos, recently made sharing compatible for:
* MySpace * Facebook * Twitter
This new feature allows people to share content to entire listings of people with just one click, making spreading the word that much easier. This means that even a few people can provide you with the explosive marketing burst you need. And again, remember that all this is possible with just one well placed click. There has never been this much power at the hands of viewers, visitors and loyal patients. Marketing chiropractic with video has never been this viral.
This new feature, obviously, offers a lot of opportunities for success, should you choose to grab them.