A clean and healthy product image is fundamental in any business. Nobody in his right mind pays top dollar on a product brand with questions about its reputation. And if a brand is as notoriously flawed as a 1976 Ford Pinto, you cant sustain market patronage for long. You might as well put out a new brand to reclaim your reputation, once youve done it right the second time. In fact, its easy to understand why the Pinto name didnt last more than a few years while a name like a Corolla has survived decades.

Company or brand value usually has to do with sales. If you are being bought out by a competitor or if someone is just trying to acquire, this is one of the main things that they look into. You get large companies buying out brands that are down in the dumps, too, like Hewlett-Packard purchasing Palm or when Tata Motors bought Land Rover and Jaguar because of the brand recall.

Nowadays, online presence can bring in as much money as traditional distribution channels. But while you have the world at your fingertips, your reputation online can be constantly pummelled by all kinds of gossip, negative rumors, and unflattering product critiques.

You may select to ignore these. Apart from the fact that they basically can vanish as swiftly as they cropped up, these are probably not from people that are not influential enough that in can, in fact, damage the brand. Keep in mind, however, that it short bite-sized content that is tantamount to slander and libel from a ton of people can put all the hard work you put in your brand in jeopardy.

You could file lawsuits against these offending sites but legal recourse only attempts to compensate you for the damage if you win the case. And thats the problem in a nutshell since businesses dont really want to be compensated for any damage done to their brand reputation. Because such compensation will never reverse the damage done. You can win your case in court, but you lose the war in protecting you reputation.

That is why some organizations prioritize brand protection and hire search engine professionals whose main goal is to manage online reputation for the company. Some companies will try to do this themselves, but they soon find themselves in over their heads so it might be best to just go ahead and hire people who specialize in manage online reputation repair services. These people harness search engine reputation management techniques to keep the bad content out of the Top 50 search results.

Managing web reputation means being proactive rather than reactive. Using proper SEO methods can guarantee that all the negative articles or reviews get pushed 5, 7, or even 10 pages down search results.

Online reputation management is essentially all about protecting your reputation. It can also restore your damaged one, but its best to go the way of protection first instead of waiting for your brand to get broken. The earlier you can detect negative online content against your, the better for the SEO experts who are great at manage online reputation repair services to do their job at reputation management online.

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