B1G1/BOGO (Buy One Give One) connects businesses with charitable cause right around the planet so that every business sale makes a significant difference somehow, somewhere, every second, every day. And it does much more than that. It adds a potent marketing ‚engine‘ building your own magnetism.

Michael Porter, probably the world’s most respected strategist on business states this: „I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy – or corporate social responsibility – is becoming an ever more important field for business. Today’s companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive.“

Everyone we talk with about Buy 1 GIVE 1 gets it instantly. It’s an idea that totally makes sense. And it’s an idea whose time has come.

You can step up to make a significant difference and play a significant part, not just in leaving a legacy, but also in transforming our globe. It may well be the best business and personal choice you’ve ever made or could make. In the end you will leave a legacy, the question is : will it be one of consumption or one of choice?

Bill Gates from Microsoft is central to this paradigm shift, calling for ‚Creative Capitalism‘ in response to the significant question, he is quoted in the TIME Magazine:

„How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?“

Buy1GIVE1 is about Sharing the Joy of Giving; and giving comes from having gratitude for whatever we have.

Just remember – you don’t ‚get‘ giving till you get giving.