Having an active marketing method that delivers a constant stream of high quality web traffic is definately an achievable task. In order to gain traffic you need a big web presence, and to get a substantial presence first of all you have to have a good quality website that Google can easily read, and second, a back-catalogue of good quality links pointing at your site from as many other authority sites as possible.

It’s not as difficult as it may sound to achieve this, in fact, considering the amount of systems in place willing to do it all for you, it can be reasonably easy. The first concept you’ll need to understand is that not all link are equal. A good way of judging how valuable a link from a particular site will be, is by checking its Google Page Rank. This is a system whereby Google ranks pages from zero o ten based on how much it values the quality of the content on a given page. Ten being the best, zero being the worst. Sites with no Page rank (below 0) either haven’t been found by google yet, or have been blacklisted from the Google listings and should be avoided.

Ideally, we would all have links from homepages of PR 10 sites. The main flaw with that idea is that there are only about 10 PR 10 sites in existance and, as one might expect, they are usualy unwilling to give links to anyone brave enough to ask for them. So we must focus our efforts on getting links from websites with lower PR. PR 7 and 8 sites are still quite reluctant to give away links as they are very highly rated „authority sites“ and so they can afford to be picky about who they link to.

What you’re aiming to do it to get links from as many of the highest PR websites as you possibly can, and/or from new sites with no PR yet, but that show potential to have a good PR in the future (basically sites that are building links to promote themselves). Looking out for sites like these is a good long term strategy to undertake because you never know what sites will have high PR in a few months / a year or so’s time.

How do you get links? This is the question. You can search online for sites that link to other sites, as there are many reciprocal link management sites around. The problem with these sites is that reciprocal links are being downgraded by the major search engines as they are increasingly being seen as an arrangement between two sites in order to gain a link. They have not been discounted completely however as it is natural for sites to reciprocate links for example between customer and supplier etc.

Easily the quickest and most effective way to reach the top of search engine result is by getting one way links, ie, getting sites to put a link to your site on theirs without linking back. This can however be quite hard because people tend to want something in return.

You may have problems achieving these one way links if you only have one website. There are a few answers to this issue, but one way link management is the clear way to go.

With one way link management your site is entered into a triangle-like arrangement in that your website (website A) links to website B which links to website C which links back to website A (you), soo effectively, you will all benfit from a one way link, and if this process is repeated (ie. one way link management), you will be rewarded with a rise in the rankings as the search engines cannot track this type of linking, therefore it appears natural.