We have all to a certain degree been touched by the expansion of social network sites and Facebook has now developed into the market leader. From its start in 2004, the number of users currently stands at over 600 million and there is certainly no doubt that this will rapidly grow to the 1 billion mark before too long. It is no wonder therefore that business owners realize this has to be part of their marketing mix considering the amount of people their message can touch. In this article we will explore the reasons this has now turned out to be so important for businesses.
Facebook, in the opinion of a significant proportion of the public, is where families and associates interact purely for interpersonal reasons. This is one of the reasons that it has caught the attention of business simply because when people chat they also make suggestions and referrals. The sheer length of time that people spend on the network is an critical element to this and if your marketing message becomes part of the conversation, you have a potentially powerful business application.
A recent trend in advertising in the media is the manner that not only is a website address displayed but also a Facebook address for the business. A Facebook page is what these businesses are providing so much attention to and they are distinctive from our personal pages for instance. The fact that personal users can help market a Facebook business page is where true relationship marketing can come into play. Pages for a business present a way for anyone to „like“ them and in doing so their circle of friends will see that they have achieved this. This is the viral effect of Facebook and why so much stress is now being given to social media by businesses.
A page that is created in the right way can have many other marketing advantages. For example if you are looking to build a list of subscribers it may be that somebody needs to like your page to have permission to access a free report. As a result, as well as collecting email addresses, the page is being liked on a regular basis. An world wide web business can quickly explode if you get this right.
Shelling out for traffic is also an possibility with Facebook as opposed to the free techniques generated through business pages. Facebook ads have been shown to compare nicely with ads on Google with regards to expenditure and the results attained and are now being more widely used. As with any paid advertising and marketing, you need to track your results and be aware of your budget limitations.
Facebook shows no sign of slowing up and if you are really serious about profiting online, then making use of its marketing power is something you should take advantage of now.
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