Social media marketing can be defined as the process through which one can market using the social media sites. You can utilize the public aspect of the internet to interact and connect on a more dynamic and personalized level compared to other traditional means.

It is not hard to embrace this strategy because all that is needed is a company blog, an account with a popular public network or simply attaching common catch phrases used in the social media world. Do not be fooled though because it can still get quite complicated especially when blogs, vial videos and social network are encompassed and used together.

Tagging blog entries and articles for easy voting and submission on public news websites is the simplest form of this kind of marketing. If you have seen some vote counter or widget to share where an article ends then you have also seen this form in action. It is easy to implement because it is automated. It can be used to promote a company blog and its also effective for media companies.

Blogs can be used in many capacities working as extensions of traditional medium. Nowadays review copies are not only sent to the traditional medium outlets i. E but also to news papers and magazines, but also to blogs that are popular on the topic in question. Blogs can also cut travel expenses for authors by means of virtue tours. With the virtue tours, Q&A sessions, interviews, reviews and book giveaways can still be done effectively.

Popular sites have public networking which has becomes more important everyday for many reasons. There are specialized sites that also present great opportunities to market specific services or products. Apart from word getting out, direct interaction with potential clients and customer to customer interaction has also been made possible through public networks.

Probably the most effective strategy, viral video is one of social media marketing strategies. It might use up a lot of time and resources but this strategy through websites like YouTube which acts as a platform can launch a massive campaign. You can build many brand loyalties by just interacting with customers.

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