Lead generation on the Internet holds countless benefits:

– It is cheap. – It is fast. – It is easy to set up and maintain. – There is a much wider audience base. – There is never ending opportunity for expansion.

Why generate low quality leads when you can get tons of high quality leads on the Internet? It is easy to use the Internet to generate thousands of very low quality leads, but your focus should not be on quantity. Instead, you should aim for highly qualified and highly targeted leads. You will get more sales via this method yet you could still build a leads list of many thousands. Knowing how to generate leads online will give your business the edge over your competitors who are still stuck in the dark ages and have not yet embraced the Internet.

You can use traffic generation programs to get people to your site to sign up to your list. However this normally results in traffic that is not targeted and therefore not interested in your offer or business. Using PPC (pay per click marketing) such as Yahoo! and Google Adwords will bring instant visitors to your site. It involves paying per click, but the clicks can turn into subscribers and these leads can then transform into sales. Paying $1 or so per lead is a small amount compared with other lead generation strategies that can cost many dollars per quality lead.

YouTube for Lead Generation

YouTube is not just a fun site. Marketers are using it to promote their products and website. By creating a video to publish at YouTube, you can generate a lot of traffic to your site and your leads generation form. Make the video interesting and include a link to your website in the info box. You can also watermark your web link inside the video itself.

Generate Leads with Ebooks

You can easily create a PDF ebook (or have someone create it for you) that contains useful information. This ebook can become a viral tool as you can give it away for free and it will then spread around the Internet, particularly if you allow others to also offer it on their website and to their list members.

These are simple and free ways of generating leads on the Internet. The Internet is a powerful medium, so don’t leave it out of your lead generation strategies.