So, you’re aware of how important lead generation is to your business. You also know it’s important to keep your leads afloat. But what do you do with leads AFTER they are generated? In other words, what’s your next step? Let’s take a look at the answers to these questions.

Following up with a new lead is similar to a farmer fertilizing his crops, and it’s just about as important. It helps the lead develop into an actual customer. You need to show that new lead that you’re real and trustworthy, so you don’t want to stay anonymous or seem aloof. In other words, don’t be a stranger: you need to follow up with that new prospect right away.

The most effective way to follow up with new leads immediately is by using an autoresponder. This piece of software will help you keep up with your new prospects, manage your older contacts and maintain regular contact with both. The follow-up process is especially crucial when the relationship with a contact is first beginning. And it is a relationship, because you are each building faith and trust in the other.

Whenever someone joins your mailing list, an autoresponder immediately sends that person a welcome or thank you message. It can be configured to send the number of messages you need at the intervals you select. Although the initial welcome message should be sent out immediately, subsequent messages can be sent at the intervals you choose – daily, weekly or whatever other interval you need.

Subsequent messages will walk them through your system, offering other items along the way. Since you probably gave them something for free at the outset, you have already set a precedent that you do what you say you will do. As you bring the prospect along, you can sell them other low end products and build their trust as you do. At the end of this process, you will then offer your main money maker and hopefully they will buy it.

An autoresponder can do several other things in addition to helping in this way. If you receive a lot of inquiries and signups, an autoresponder will organize your prospect list and tell you precisely how far every person has progressed through the process. An autoresponder will also let you send individual messages called „announcements“ whenever you think it’s appropriate. For example, you might get a great deal on an especially good product. You can offer it to your prospects by sending an announcement.

Spam reports are a risk with email marketing. However, autoresponder software protects you from the danger of these reports by including an „unsubscribe“ link in every message. If an email recipient has the ability to opt out at any time but doesn’t, then your emails are not spam and you are safe from spam reports. In a way, it’s similar to insurance.

The important thing to remember is that you must follow up with your prospects and maintain constant contact. You can do this easily and automatically by using an autoresponder. Leads actually expect you to contact them periodically. If they don’t hear from you they’ll think you’re not worth bothering with and they’ll opt out of your list.

When you use an autoresponder for lead follow-up, your list of contacts will continue to be satisfied.

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