Companies of all scales and budgets make use of brochures as an important tool of advertising. They incorporate vital information about a company like its products and their advantages over the competition, its main features, its contact information, and so on, hence imparting reliability to it in the marketplace. Brochure design and printing is of high importance as they can be an essential component of a successful marketing campaign. This article will give you some valuable advice on brochure printing and design.

The main purpose of a brochure is to provide information. However, it also needs to be good-looking, so that prospective customers are tempted to read through it. Along with stylish use of colours, an appropriate arrangement of text and images is also extremely important in brochure design. The basic components of design such as borders, fonts, and pictures should work in complete unison to bring the desired effect. In addition to being coherent and reader friendly, the brochure must also be good looking and not jumbled and messy.

While developing a brochure, brochure printing aspects should be carefully considered. It is suggested to get a test print of the designed brochure to get an idea of how the printed brochure will appear before clearing it for a mass print job.

You should also be mindful of your brochure printing budget while developing the design. It’s a good idea to choose gray scale printing if your budget is small, as it will turn out to be cheaper than coloured printing. However, if budget is not a problem and if vibrant and colorful brochures are what you seek, then thick and shiny papers should be chosen for sleek prints. If the brochure needs to be printed on both sides of the paper, then the paper chosen for such a product must be thick enough for fine quality printing.

Looking for rebates from the printer makes good sense if brochure printing is being done in bulk. Quality, however, must always be of central concern because a compromise on that front might be disastrous for the company’s image.