In our last issue, we mentioned about how to use Facebook Groups for businesses. Today, we will be talking about the right ways to connect with people on Facebook.
Although people are more or less aware of what correct Netiquette in social media management, the creation and development of Facebook has taken web interaction to a whole new level.
When it comes to Facebook marketing, there are a number of things you have to consider when addressing people.You should evaluate the applications that you use. However you use Facebook, whether for personal or business purposes, bear in mind that your actions online, while not all, can have a big consequence within your world. For some, Facebook and other social networks is even the basis of making or breaking relationships from employees ranting about their bosses online to wives finding out about her husband’s affair.
Listed below are just a handful of things you should consider when you’re dealing with your Fans and Friends on Facebook.
– Keep what needs to be Private, Private
This may sound obvious already but it’s no longer unusual that several people on Facebook forget this. The interaction and sense of voyeurism Facebook gives is a tempting entity but you should remember these things have a tendency to jeopardize you and your business. Would you really want your customers or clients find out that you puke at last night’s wild party? Or is that catty comment that was intended to be an inside joke between friends worth the misinterpretation by others? Remember, the Internet is forever. Your personal or professional contacts may see these later on if not today. If your life is like an open book, just imagine the consequence of you having to explain to them each and every action you made in the past.
When Using Facebook for Business, Stop Publishing those Game Updates
Those game updates will make you look incompetent towards potential customers. If you still play these games however, it would be best if you not have the updates posted on your wall. Posting the game updates may not be a big deal for you and your ‚Farmville‘ neighbors. But for your potential customers, these may label you as unprofessional or even irresponsible. You don’t want this for your reputation, do you?
Avoid Posting Updates As If You’re Texting Them
‚Prty lst nyt ws frikin awesme!!!‘ doesn’t look so good in your business page, does it? You’re not posting updates on Twitter which is limited to only 150 words so why scrimp your words? Text posting is a bit too casual for any person’s taste. The same goes for drunk posting, posting gibberish or something too vague. In fact, stop posting just for the sake of posting. Although all Facebook users have the liberty to say just about anything they like, this thing can also be very infuriating to many people over the long run. Irritation is not the sentiment you want to conjure up in people.
– Choose Contacts Wisely
Don’t forget that all your posts will appear on their news feeds. Their other Facebook friends can even see these posts in many occasions. With this, you’d want to only add people who might be engaged to your offer. Direct contacts are ideal. Keep in mind that you only have 5000 limit for contacts so choose wisely. If you’re keeping a Facebook page for business reasons, then do not accept friend requests right away. It would do you good to do a bit of investigation about the contact. You can un-friend some people later on after finding out that they aren’t within your target audience.
Be sure to read our next issue of Facebook for Business. We’ll talk about how you can provide something of value to your potential clients and customers.
Numerous profitable businesses get their targeted audience with the help of Facebook for Business. It’s your time to use Facebook marketing right now.