Your site may be a blog, but you will find you need to start more than one blog so you can have a place to build some links, provide some content and help your main site get going. Starting a blog to back up your primary site can be different than setting up a „real blog“. Let’s look at what it takes when starting a blog that is primarily for support.
You will probably look for a free blog platform when starting a blog to support your main site. There are a couple well known sites for this, such as blogger.com and wordpress.com, however, there are actually hundreds of this type of site online. It is a wise idea to spread out your network over a bunch of different platforms instead of keeping all of your support blogs in one place.
If you fail to spread out your network it can be catastrophic. The major downfall of using free blogging platforms when starting a blog is they have control over your sites. In fact, they own them. They can just delete your blog or you whole account for that matter whenever they want. It is very important to read the terms of service at each platform before you begin. You may find the TOS say you can not use the site to build a blog to use for linking back to another site. Even if the content is good, you may find this blog deleted anyway. This is especially true at wordpress.com.
When starting a blog you are going to use to support another site you want to make it about a bit broader topic. Your niche site was probably very focused on a specific keyword or a tight niche, but you want your support blog to be a wider topic so you can include not only the keywords from this site, but others you may create in the future. It also allows you to link to other sites you find that you like, without compromising the integrity of the site.
When starting a blog to support your main site make sure you always use your keywords to link back to your main site. You never want people clicking on the words „click here“ or something like that. Using the teach your golden retriever to stay you would want those exact words to be the anchor text for your link. They would be the words underlined in blue that people would actually click on to go to your main site. This is the only way a support blog will actually support your main site, if you are using keyword anchor text in your posts. If you are doing anything else you are wasting your time.
As you can see starting a blog to support your niche site is quite easy, and doesn’t take much effort. Make sure to use the basic on page search engine optimization techniques you would for anything else. Use your keywords in titles, and in links. This is a great way to get links back to your main site, and is definitely worth the time and energy.