Change is on the horizon. Since the development of the internet in the 1950s, a mass web of multimedia has developed. Today it is essential to tap into this resource. We live in a world where were always coming and going, always moving around. Constantly we rely on our phones and laptops for information. Without them, all is lost. This reliance on technology has created an emphasis on a company’s website for information. Because of this, having a strong internet reputation is essential for success.

Social media is one of the most important ways companies get their words out. With people of all ages utilizing these resources, it has increasingly become an essential part of a company’s marketing strategy. Having a dominant presence on the internet allows for potential clients, customers, or even employees to learn more about the company without ever having to leave home. By going on a social media site such as Facebook, it is easy to access information about companies from a home computer, laptop, or even a cell phone.

College has certainly changed the way I find and receive information. I am either constantly on my laptop surfing the web or on my phone figuring out where I need to be next. Like most college students, takeout has certainly become a staple in my diet. Since I like to change it up from time to time, the web becomes my greatest resource. A seemingly tasty, cheap place with a positive internet reputation will most likely receive my business at one time or another. I certainly value strong recommendations from other people when making my decisions.

Like any other typical college student, finals cause weeks of highly caffeinated days and late night study breaks. Since I’m not a huge fan of the coffee found at major international chains, I like checking out the local baristas. These places are often „hole in the wall“ coffee shops but offer friendly service and the occasional free scone. To find places like these I can’t just rely on recommendations from friends, so I use online sites to discover the local stops. A company like fishbat helps market these coffee shops which I am frequently found.

My smartphone has literally become my life. Sometimes I think it controls me. I use it to look up places to go on the go. Without a solid internet reputation, it is unlikely that a company will get my business, especially as a frugal college student. Being present on the web opens a door to a whole new market for a business. It’s this presence that is vital for its success.

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