If you want to continue to attract customers to your web site, a mini course is a great way to do so. Here are some of the more technical aspects of how to actually implement a mini-course for your internet marketing business.
The first step is to send your visitor the first email. This is part 1 of your mini-course and it welcomes them and provides the introductory lesson. This email is received immediately upon subscribing. Part 2 of the mini-course should be sent 2-3 days later on a different topic of the course. In the 3rd email, you may want to promote an affiliate program or product you want to sell. The 4th email should include part 3 of the mini-course. The key is the provide these emails in that 2-3 day period. 2-3 days is a good level of frequency.
If you are doing a product launch with a teleseminar, you may want to use a mini-course as well. You do not have to launch the mini-course first; you can do both at the same time. The primary purpose of the mini-course is that it gives a valid reason in the mind of your subscriber for emailing them so frequently.
The next step after the mini-course is delivered is to offer content that is of value to your subscriber every 7 days. This content can be in the form of a newsletter or tips. In your internet marketing business, you include the mini-course and the follow up tips in your follow up emails in your autoresponder.
On top of the mini-course and newsletter, you can also send a message to your entire list at the same time. This is called a broadcast email. You would use broadcasts to promote upcoming events like teleseminars or webinars. You would also use a broadcast for any time sensitive information. For example, if you have an offer that expires at a certain time, you can send a reminder to your list to let them know this. When you send a broadcast email, your entire list receives it at the same time.
Now that you understand how a mini-course is used, you have everything you need to know to implement it successfully in your internet marketing business. So go out there and get your mini-course set up right away!