If you think that you have more people on your list in email marketing, you are bound to be disproved. All the people who received emails will ponder about what the emails are offering and then decide if they require it. They are bound to give preference to quality. For example, if there are 10,000 untargeted leads in the list, the conversion rate will be low. On the other hand, if you have 1000 people who are interested in your wares, the conversion rate will be very high. Your promotion campaign will prove to be a success.

Your optin page is the most crucial aspect of your email marketing campaign; if you can’t get people to sign up, then you won’t have anyone to promote to. One tip to increase your sign ups is to make sure your optin page or optin form is well laid out, easy to use, and simple for people to sign up. Your form should always appear above the fold of the web page (so people can see it without scrolling down) and that it is highly visible to visitors. You can test a number of different layouts to discover which converts the most number of subscribers.

One way of assisting your conversions and building your lists would be to rope in JV partners. The website information and optin newsletter can be given to the JV partners who will in turn give it to their subscribers. As you are giving the content for free, the JV partners will be too happy to publish it for a link to your site.

It is important to note that email is a powerful form of online marketing. It may become more important than your website as it is a medium of communication between various people. Therefore, you should take care while building your list, defining the optin process and email campaigning.

To conclude, the quality of your internet email marketing campaign is more important than quantity. If you want to buy some leads for your list, find out if they are really interested in what is offered. Otherwise, you will end up incurring a lot of expenditure.