An online business is is worthless without visitors who can easily find your site. Search engine optimisation (SEO) is the most important element for your business to thrive.

SEO has the potential of bringing millions of visitors anywhere in the world to your site. They all have the potential to purchase your goods and services once there and bring in a tidy profit for you hard earned efforts.

Of course, if ranking no. 1 in Googe was easy, then everyone would making a fortune. So, you have to be clever with your SEO strategy to beat the competition. Knowing your business customers is what it is all about.

Use keyword tools like google adwords tool or wordtracker to generate a list of relevant keywords. These tools can tell you what people are searching for on the internet and how many searches there are approx every day.

On site optimization – this means going through all the pages of your site and optimizing each one with keywords discovered from the last step. Link every page with a keyword chosen form the last step and make sure this keyword is in your page titles, H1, H2, H3 tags as well as in the alt descriptions of your pictures.

Try to make the text as natural as possible. Use the keywords naturally and don’t stuff your text with them. Search engine robots may notice this and penalise you if they detect spamming.

Link Building – This is probably the most difficult task you will have to do when optimising your website. The search engines see relevant incoming links pointing to your site as a vote of confidence in your website.

The best way to get links is to create great content for your site that people will link to. Directory and article submissions are other methods people use to gain links, as well as direct solicitations to website owners who share a common goal as you do.

SEO is a black art that takes time and patience. The first aim of your new site should be to create a site that people will like. This is the surest way to be successful in the long run.