What does B2B or Business-to-Business lead generation involve? This happens when two similar companies start to work together harmoniously. When the products and services of one company is critical to the second company, then the companies are said to have a harmonious relationship. This in itself conveys the importance of business-to-business lead generation. B2B sales can play a significant role in a business organization’s profit margins.

For example if you take the manufacturing sector and suppose you make personal computers. Obviously you would need spares from ancillary industries. No body manufactures everything himself, and several parts are bought out. Establishing long term profitable business relationships with the suppliers of parts could spell success for you. In that way you can also get the parts tailor made to suit your purposes and the supplier will have a steady business opportunity. Looking at the situation from the supplier or manufacturers view (if this is you) then you will have a continual stream of income from these companies that need the parts which are produced by you.

Business-to-Business lead generation is beginning to change the way marketing is looked at. Of the many ways to put this to use, the traditional sectors are telemarketing and direct mailing with some limitations, while the more common ones are ads in trade magazines and presentations for trade shows. Trade shows are in the business of joining two companies of similar nature together. You could get important partnership leads if you make a presentation which informs as well as amuses. The running of the trade show is just as important as your presentation. When a trade show hardly draws any crowd or has trickling attendance, then there is hardly any benefit from it.

Trade magazines is money well spent when advertising for B2B lead generation, as these magazines are reaching the people that are of interest. This is the right way to attract the target audience. Your strike rate increases with a media like trade magazines and hence it is far better than newspapers and radio.

The reach of the internet is insurmountable and could offer a host of opportunities for B2B lead generation. For quick and meaningful online lead generation, you could use various internet-specific tools like direct marketing, search marketing and advertising banners, etc. This .3 billion market is undergoing rapid growth and is expected to cross over a billion by the end of 2009.