One of the best ways to drive traffic to your site is by establishing it as an authoritative source of information relevant to your niche. The best way to do this is to include relevant and fresh content and by distributing your material via article marketing services.
Informative material should be provided about your subject or niche in a series of well-written articles. As people use the Internet to search for answers to their problems and look for specific information they type in a series of words. These words are known as „keywords“ and you should pay attention to them and make sure that your webpages are optimized specifically. Article marketing services aim to use these keywords to drive traffic to your site.
The ins and outs of search engine optimization represent a whole new subject and are not covered here, but to make sure that your website is successful you must include the correct keywords within the body of the content on your page. We advise that you create a separate page on your site for each keyword or key phrase that describes your business product or service.
It is possible to really narrow down the focus of someone searching for information by referring to what is called a „long tail“ keyword or key phrase. For example instead of searching for the word „dog,“ a long tail search phrase could be „yellow Labrador retriever.“ A list of webpages would be returned by the search engine tailor-made to the exact information that the searcher requires. Now, if you are a breeder of yellow labs then you could promote your service through your website by making sure that each site page is optimized for the exact keyword phrase.
Good content written by article marketing services will generally promote your website well by including the exact phrase — yellow Labrador retriever, for example — in the title and within the article body. This phrase should be inserted, ideally with about 1% density. This means that in a 500 word article it would appear approximately 5 times. Don’t be tempted to insert the keyword too many times as this is known as keyword stuffing and is counterproductive.
In addition to the writing of optimized articles, article marketing services will distribute your articles, together with a specially designed resource box including a bio and a link back to your website, to hundreds of premium article directories on the web. These are highly trafficked sites where people may find articles about their chosen subject. When they find your articles, again by inserting yellow Labrador retriever, for example, they would read it, hopefully find it informative and will click on the accompanying link to go directly back to your site.
If you want to become established as the expert and authority within your niche, article marketing services can definitely help. You will also benefit by an enhanced position within search results, as search engines do like to see back links coming to your site.
Internet marketing experts value article marketing services very highly. The practice, together with pay per click, is by far the best way to get focused traffic to your website.