No matter how small or how big your business is you need all the help you can get. It is true there are millions and millions of potential customers on the Internet. They are there for the picking twenty four hours a day and every day.

This doesn’t mean you can sit back and relax. Prospectives have to be enticed and encouraged to take notice of your advertisements. Then once they have read your ads they must be convinced it would be a good thing if they supplied their email address. When you have them on your mailing list you have to turn your prospectives into customers who spend more money in the future. This doesn’t just happen it’s called opt advertising.

There is software that can handle it for you. Luckily, it’s the half that takes up the most time. It’s also the half that most of us steer away from “ the facts, figures and ratios. But if we don’t get to grips with this side of our business we won’t succeed.

Without facts and figures to guide us we may as well spend our money in a casino. Making money will be down to that elusive concept called luck. Having a software tool to take care of analyzed figures will give us control over what we do. The figures will tell us whether or not the opt advertising method is working as well as it should.

What we want to see after every opt advertising analysis is our sales climbing. This proves our prospectives are being converted into paying customers. The reason it’s working is because we are constantly adjusting our advertising methods according to what the software is telling us.

If you change your wording your software will analyze your lists to find out who and how many prospectives are buying from you.