You see them attached to a grocery item that you usually buy, or being handed out at promo kiosks. Everyone is familiar with promotional gifts, or the little product tokens companies give the public to spread their name, thus creating brand awareness. By doing so, companies hope that their name and logo will be engraved in people’s minds as they use the items in their daily lives.

Promotional gifts are one way of advertising for a long period of time. Unlike a page on newspapers and magazines or a 30-second commercial spot on radio and TV, promotional gifts don’t just go away after some time. They will be there as long as people use the item.

You may not want another pen, but since it comes with the notebook that you need to purchase, then why not use it as well? That is exactly what the company behind the free pen needs you to do: keep the pen and use it so you will be reminded of their product everytime.

Instead of buying your regular brand of laundry soap, you incline to try the newer label that has free clothes hangers attached. The hangers are free, and therefore tempting.

And those are just some of the reasons why promotional gifts are important. They worm they way into people’s everyday lives and they lure consumers to buy their item over the regular label that they ordinarily buy.

In order for a promotional gift to have staying power, it must be usable to your intended market for a long time. Mints and candies may capture a person’s interest for a while at trade shows, but after he is done consuming them, so is your ad.

Company promotional gifts that are commonly distributed may appear uninventive for some, but they are the ones that are oftentimes used and are frequently seen, meaning they are truly efficient as promo materials. Examples of these are wall clocks, mugs, pens, notepads, mouse pads, stress balls, and t-shirts.

Promotional gifts don’t have to be a novelty or the „in“ item at the moment. It may help to give unique and fresh items, but the ones that stick on people’s house walls, work desks, kitchens or even closets are the ones that people actually use in their everyday lives.

Give them the best. Look for great ideas for promotional gifts and corporate gifts online.