The popularity of print medium as a potent means of spreading information to individuals of all types is great even in the present era. The modern form of the printing services industry is a result of years of transformation and development in printing modes and processes. Today it is able to not only fulfil clients‘ printing requirements but also other related needs as well.

Bulk printing services first began somewhere around the–00’s when Gutenberg invented the first printing press and the whole idea of relief printing came into being. In relief printing the printed matter appears elevated from the base, just as it exists in a rubber stamp. This type of printing has however become a rarity nowadays, though not completely obsolete.

The industry has seen radical changes in the printing methods used, and these innovations were usually driven by advancements in technology. Modern printing techniques have advanced to a great extent, and each technique has its own uses. In fact, most customers now feel puzzled with the printing options available in the industry.

One of the most popular printing methods in the market today is offset printing. In this method, the image is transferred onto paper from a metal plate on which the matter is first printed by the use of limited amount of ink. This inexpensive and fast technique of printing is highly preferred and used when bulk printing is needed.

Evolution in printing technology has also introduced other printing techniques like thermal printing, that requires heating of coated thermal paper, and electrostatic printing, that is similar to photocopying.

However, digital printing is the most recent technological advancement in this field. As the name indicates, in this method, images are digitally created on a computer, which are then checked for correctness and are then printed. This method is flawless and quick, but it is best suited only for a limited number of prints. As this technique allows every single print to be modified it has resulted in some novel uses like computer form printing, where documents like invoices and receipts are printed on a fixed format but with differing contents for each customer.

Another significant evolution in printing has taken place with the arrival of the internet. Most printing companies have their own websites that permit customers to conveniently place orders and check out designs and templates, without them having to walk or drive all the way to the firm’s premises for this purpose.

Printing has always taken quantum leaps every time there has been a technological advancement. The good news is that this trend of change is going to continue in the future too, bringing favourable advancements to enhance performance and reduce costs.

Is your company planning to make brochure printing as part of your product promotional tool? Visit now to see how quality printing services can attract more customers and drive up your sales.