If you’re a business owner, chances are, you have come across this web-based marketing strategy called email marketing. If you have but chose not to act on it, then you’re in a brink of risking your business into extinction.

One of the significant contributions of the internet is this set of web-based strategies called as internet marketing. These include article marketing, social media marketing, PPC, SEM/SEO, and email marketing. The latter is perhaps one of the most popular internet marketing strategies.

Many internet marketers particularly newbies think that the moment they get into email marketing, their web traffic would immediately skyrocket. They didn’t know that it takes more than just subscribing to an email marketing software to do this. There’s no definite formula on how to succeed in email marketing but there are sure ways to fail at it. Here are some of the causes of email marketing failure:

1. Absence of message customization

If you want to waste your time and money in sending email campaigns, then you have to send irrelevant messages to your contacts. Do this and you’re sure to have your emails ignored or worse deleted immediately by your clients and prospects.

2. Broken links

If you want more of your products or services to be sold, then you have to make sure that all links in your campaigns are working well. Broken links will definitely shun your customers away.

3. Not tracking of campaigns

By not tracking your campaigns, you wouldn’t be aware of the things that you need to improve. Most email marketing software these days come with a campaign tracking feature so if you subscribe to the services of this kind of email marketing features, then you don’t have to worry about it.

4. Poorly written copy

A poorly written content is as good as having no campaigns at all. So please, before you hit the ’send‘ button, make sure you have proofread your message.

5. Becoming a spammer

Spamming won’t do you good. It would only destroy your reputation as an entrepreneur and put your business in cold water. Thus, learn to comply with internet laws such as the CAN-SPAM act.

If you’re looking for a reliable email marketing software, then you better check out Media autoresponder today. It’s Steven Porter’s version of the software. Learn how to install it by reading the media autoresponder software installation page.