How Direct Response Marketers Setup Campaigns using Marketing Software

Used by the worlds greatest marketers, UQube TagIT is being offered, on trial basis. Direct Response and performance based marketing companies, not branding campaigns, are looking for the edge that will rip the lid off of response and burn up the telephone lines and UQube TagIt is that product.

Four fundamental issues of a direct response marketing campaign also keeps every CMO up at night are:

1) DEAD ENDS, your customer cannot reach the destination to buy because the 800# is not working properly,

2) COLLISIONS / CAMPAIGN OVERLAP, performance reporting is compromised because tracking tag, promo codes, 800#, landing page, mixes with another campaign,

3) MISDIRECTED, customer cannot find the offer because the coupon was not setup properly,

4) HIT BY BUS, Jon or Jan down the hallway have always managed and trafficked 800#, landing pages and promo codes and now they are gone, on vacation, sick, etc. A fully manual process that is dependent upon one individual.

UQube TagIt automates the entire process with a self-service, on-demand tag request application. The typical channel administrator spends up to 4 hours per tag, at times, setting up a tag. states Glenn Hughes, Vice President of Market Level Analysis, at Upper Quadrant. The larger the organization, the more fragmented the process, the bigger the headache, the more risk simple campaign setup verification processes get overlooked.

This software completely, absolutely streamlines the workflow process between marketing, call centers and web-group.

BUCKETING: This software creates buckets of 800#, landing pages, affiliated codes, promo codes, etc. that can be setup by: *product, * campaign, * media channel, * country, * group, * any designation you require.

JUST-IN TIME SERVICE: This software is completely self-service NO more waiting pure on-demand response

UQube TagIT makes certain the marketing campaign is working and operable

REPORTING: This software reports on response and performance.

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