Every website owner wants more traffic. Not only that, but we want more targeted website traffic. Traffic that converts into sales. How do we achieve this? Search engine marketing is a balance of content and search engine optimization an intricate dance with the search engines that pits writing for engines against writing for visitors.

Some say it’s all about content, content, content. Some disagree and argue it’s all about SEO. Regardless of that argument content and SEO play a role in higher search engine rankings and getting more traffic for your website.

The content of your page must be relative to the keyword you are targeting to start. Using your keyword in the title, description, url and several times on the page boosts your chances of a top ranking even more. Think about it this way, the search engine spiders come along to read the text on your page. Your keywords are in your title, description, url and body of content several times. The bots are being told that your content and page is about your keyword. So now you’re page is indexed and ranked somewhere in the search engines for your keywords, how do you get it ranking higher? Back-links.

Back-links basically act as a „vote“ for your page with the search engines. The main thing you must focus on is the anchor text that people are using to link back to your site. If your site is about „hair rollers“ and someone is liking back to your site using „click here“ as the anchor text that is not doing you any good. You need anchor text backlinks using „hair rollers“ as the link. You can’t control how everyone links to you and what anchor text they use but you can control your anchor text when using article marketing, blog commenting and forum posts. Make sure you’re using your keywords as your anchor text any time you link back to your site.

Vary your anchor text as much as possible as well. You don’t want all of the links pointing to your site to have the same anchor text. Also, you want to link to secondary pages in your site not only your homepage, this is called „deep linking“.

Using these tips in your website promotion will take time. With a little time and effort you can be ranking high in the search engines for your keywords and getting more and more targeted traffic for your website.