Before I start this article and to make sure you get the most from it, be sure to read the first to parts in this series Discover How To Create Leads For Your Internet Marketing Promotion Business (part one) http://bit.ly/daxtTi And Following Up Until You Get Action In Your Internet Marketing Promotion Business (part two) http://bit.ly/agelHF
Aside from impulse buys or necessary purchases, sales typically take place over a period of time and a series of steps. Customers are cost-conscious. They look for value before they make significant purchases, particularly during a sluggish economy. Following up is an important aspect of closing a sale. Many businesses either neglect it or do not have an established plan. If you don’t have the time or want to follow up with leads personally, you can use a virtual assistant. Many of you may know that working with a Virtual Assistant (VA) is the way to go in business today. Anyone can work with a Virtual Assistant: individual or business. You don’t have to have a business to work with a VA. If you work in the business world or if you’re a business owner you can save a lot of time by obtaining the services of a Virtual Business Assistant.
Following-up with your leads and matching their interest level with the information they desire and being a friendly face and a place of knowledge and leadership in your niche will pay-off over time as people will come to you when their need arises for your product/service. What follow-up does is keep you and your company at the fore-front of their mind when they think of your related field and develop a need for you.
By employing an autoresponder which is a piece of software that enables you to send emails to people automatically, it frees up your time tremendously. This doesn’t mean that it writes the emails for you and it doesn’t involve spam or sending unsolicited email. What it means is that you set up a sequence of prewritten emails that are sent out to prospects on your database at regular intervals.
But most marketers give up after just 2 contacts – that means they’re missing 95% of potential sales! If you’re not following up, you’re leaving money on the table. Period.
Follow up is one of the most powerful skills in business situations, yet many people fail at this simple task. A person can argue their schedule is so busy that they don’t have time. This excuse does not warrant any merit. If you feel that your busy schedule is hindering your follow-ups, then you need serious evaluation of your organizational skills and time management abilities.
The follow up is where the money is! Most people will not buy as soon as they visit your blog no matter how enticing it may appear to be. This is a fact that will never change and you may need to follow up with a lead several times before they decide to invest in your product or service.
If you can search, read, copy and paste, you have created a very simple yet powerful mode to follow up without being a creative writer, or videographer and spending thousand to produce content. You can simply copy the link, and in the subject line write „Article of Interest“ and in the body, types „Please accept this short article I read. I found it very enlightening and thought you’d find some value in it“. Click send and you’re done!
Be sure to contact me if you would like further ideas or assistance with any part of this article or anything related to internet marketing promotion.
Discover more about internet marketing promotion. Stop by David Batchelor’s site where you can find out all about internet marketing consulting and what it can do for you.
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