Decades ago, when an interconnected network of computers was first conceptualized, having this technology integrated into the business world was rather unexpected. Today, the Internet has made a significant impact on marketing, wherein businesses and technology experts have devised ways to integrate the power of the information superhighway and the dynamic world of marketing.

We understand internet marketing as the process of creating, communicating, exchanging, and delivering offerings that have value for customers, clients, partners, and society over the internet. Internet marketing has an interactive nature in terms of giving immediate responses and eliciting responses, making it a unique business medium. The scope of internet marketing includes not only the Internet but also e-mail, wireless media, digital customer data management, and electronic customer relationship management systems.

Internet marketing is not just merely the marketing of products and services through the internet; it is also the placement of media along various phases of the customer engagement cycle. This can be done through search engine optimization or SEO, search engine marketing or SEM, e-mail marketing, banner ads, and Web 2.0 strategies. Internet marketing is also associated with the following business models: e-commerce, publishing or the sale of advertising, lead-based websites, and affiliate marketing.

Compared with the ratio of the costs against the reach of target audiences, internet marketing is relatively inexpensive. Through internet marketing, businesses are able to reach a wider audience for only a small fraction of conventional advertising costs. With the internet, consumers are able to research and purchase what they want at their own convenience. In this type of marketing approach, businesses can take advantage of making an impact to customers in a medium that is able to deliver results quickly. When evaluated, the success of an internet marketing campaign strategy and its effectiveness can be gauged with the business goals as a guide and cost-volume-profit analysis as a tool.

Internet marketing can also measure statistics easily and inexpensively. Advertisers can use a lot of methods in marketing their offers through the internet. They can choose from pay per click, pay per play, pay per impression, or pay per action campaigns. These different campaigns make it easier for internet marketers to determine which offerings are more attractive to their audience.

More recently, new strategies have been added to the world of internet marketing. The process now includes article marketing, social media optimization, inbound marketing, lead scoring, classified advertising, in-text advertising, media transparency, and online identity management. ioVentures is one of the many companies who have used the power of the internet to help their clients. The company offers internet marketing services that include SEO, pay per click, blog marketing, reputation management, conversion rate optimization, search engine friendly web design, and site analysis and recommendations. ioVentures is confident that it can help businesses in their internet marketing strategies in one way or another.