To be effective in network marketing is easier than ever. The days of approaching your friends and family about your business opportunity are all but gone.

To be effective in network marketing, it requires combining two major skill sets: interpersonal skills taught so well in the offline MLM world and mass marketing skills using the power and leverage of the internet.

A Double Edged Sword To Slay Your Competitors

If you are only relying on the old offline methods of network marketing you may be wasting a lot of time. In today’s marketing place, the old methods of network marketing won’t work. On the other hand, if you are building your MLM business using only the internet, you may end up struggling just as much. Using both methods in combination will give you a lot of leverage in your business.

There is an old saying, ‚to see how successful someone will be, look at how big there rolodex is‘. This is definitely the case in network marketing, it’s all about how many good relationships you can build over time. Sometimes network marketing is called relationship marketing.

More than ever people are sick and tired of flashy presentations that send messages of the glamorous life on the beach in Hawaii with the sports car. Of course many people may want this but as a strategy for attracting people to a MLM business opportunity, it’s becoming less and less effective. As appealing as the online automated business building system are, they too are very ineffective for building a MLM business. Without personal interaction, a MLM business is likely to go as quickly as it came.

Combining Online and Offline Marketing Is The Most Effective Way To Build A MLM Business

Generating thousands on pre-qualified leads online is just the start; the great network marketers take the next step and develop real relationships with the most qualified prospects. When you get the balance of this right, you’ll have truly effective network marketing system.

Here’s what doesn’t work;

* Soliciting random people offline.

* Generating leads online recklessly without the intent of building personal relationships.

An Easy 4 Step Approach To Effective Network Marketing

1. Use the Internet to attract people that are truly interested in work at home opportunities.

2. Offer something of value that people are searching for in exchange for their contact details.

3. Leverage automated marketing tools to initiate a first response from the client, this ensures you are spending your time with the most interested prospects.

4. Always try and speak with your potential clients on the telephone within the first week to start the personal relationship building process.

These fours steps are very simple but very effective for building a network marketing business; attract prospects, exchange information for contact details, further qualify, build relationships in person. Once you have this mastered, you’ll have an abundance of great prospects to speak with everyday.