To be effective in network marketing is easier than ever. The days of approaching your friends and family about your business opportunity are all but gone.

In the year 2009 effective network marketing means combining the best of 2 worlds: superb communication often taught in the offline world and the power and leverage of the Internet. Effective network marketing is a cinch if done right.

A Double Edged Sword That You Must Wield

If you are only relying on the old offline methods of network marketing you may be wasting a lot of time. In today’s marketing place, the old methods of network marketing won’t work. On the other hand, if you are building your MLM business using only the internet, you may end up struggling just as much. Using both methods in combination will give you a lot of leverage in your business.

Network marketing is sometimes called relationship marketing — to be effective in network marketing you need to be good at developing relationships with people. There is an old say that if you want to see how successful someone will be, just look at their rolodex. Building solid relationships with people is the most effective way to build your network marketing business.

More than ever people are sick and tired of flashy presentations that send messages of the glamorous life on the beach in Hawaii with the sports car. Of course many people may want this but as a strategy for attracting people to a MLM business opportunity, it’s becoming less and less effective. As appealing as the online automated business building system are, they too are very ineffective for building a MLM business. Without personal interaction, a MLM business is likely to go as quickly as it came.

Using Offline & Online Marketing Strategies In Tandem Is Key

Using the internet, it’s possible to generate 100’s and 1000’s of leads for your business. You can further qualify these prospects through automated marketing systems so that you get the most qualified prospects delivered to your inbox. The next step in the process is to develop a relationship with these prospects. Once you get these 2 elements happening in your network marketing business, you’ll be very effective.

What Doesn’t Work;

* Approaching people that never expressed an interest in a home business.

* Generating leads online recklessly without the intent of building personal relationships.

Effective Network Marketing – 4 Easy Steps

1. Attract leads that are truly interested in a network marketing opportunities.

2. Get the person’s contact details by offering them something of value, something they are looking for.

3. Leverage automated marketing tools to initiate a first response from the client, this ensures you are spending your time with the most interested people.

4. Always try and speak with your potential clients on the telephone within the first week to start the personal relationship building process.

These four steps are very simple but also very effective for building a network marketing business. Once you have each one of these steps working well, you’ll never need to wonder where your next prospect is coming from.