In today’s market online advertising is necessary for success. Your business needs both online and offline ads to ensure growth. How will your sales grow if people have no idea who you are?

Start by thinking like one of your clients. Think of keywords that you would use to find your product or item. This will help ensure that you are marketing to the correct people.

Pay per click (PPC) advertising creates a link on a page which is triggered by a keyword. You only have to pay for this advertising when a person clicks through to your website. Google AdWords is an example of this type of advertising.

Another way of advertising online is text link ads. This works by letting you select you keywords within the text of other sites out there and drive those people to your website.

Classified Ads? No not the ads found in newspapers. These are found online and are usually free. Use online classifieds to gain exposure for your site and funnel traffic to it. Go after sites with proven traffic or sites that have a huge network of partners they syndicate to, you want as much exposure as possible.

Now its time to get started. Use some of the cheap methods listed to start generating traffic.