When deciding on a method to drive traffic to your Clickbank campaign, there are basically two categories: pay per click and search engine optimization. Even though traffic generation is a huge topic, most marketers use use one of these methods either separately or together.

Many marketers pay for traffic by way of pay per click. Others achieve natural listings in the search engines, often called „organic“ traffic. Most of them do one or the other.

To take advantage of SEO, you will need to understand keyword research. Then, you will use specific search terms to optimize your website that will help the search engines determine what your site is about. This will increase your chances of ranking for these terms in the search engines. Also, you will need to write search engine optimized articles with these terms to take advantage of SEO. Backlinks to your site is important in ranking more highly.

Using pay per click, you will be paying for advertising your website. This involves writing a small text ad. When someone clicks on your ad they are directed to your website and you pay a certain amount for that click. The amount you pay depends on the niche you are targeting and your quality score. You will need to have a high quality landing page or website to achieve a good quality score. Many people favor pay per click because they feel it gives them more control. Plus, you can easily achieve top rankings if you have a good quality score and are willing to pay.

Traffic generation can be even more powerful when you combine both methods. If you have more time than money, then search engine optimization is the logical choice. If you can invest some money in advertising, then pay per click may be the chosen method. However, by combining both methods you’re sure to get more traffic.

Pay per click and search engine optimization can be great ways to get more traffic to your ClickBank offers. Once you have more traffic, you’ll likely make more sales than ever before. Educate yourself on this as much as possible so you can put these steps into action to get massive amounts of traffic to your ClickBank promotions.