The one thing that more newer agents need to realize is that they need not think to hard when they are looking for real estate marketing ideas. This is simply because the best target audiences (and advertising techniques) can be uncovered by skimming the top and using a little logic.

Every successful agent is probably aware that newly married couples are looking to buy new homes. But there is better ways to play on the subconscious mind of this particular target audience. Why not place some wedding style imagery in an advertisement or place ads in a wedding publication? These are great ways to milk this target audience for all that they might be potentially worth.

One of the most untapped target audiences in any college town is the actual college students. Some agents do not see this because they imagine that most kids will be living on the campus however nearby homes are great possible sales opportunities. There are so many college kids that are looking to lease. It is important to note that condos and apartments might be more up their alley though.

The two target audiences that were mentioned earlier sometimes go overlooked, however the most cost effective ways to market to them might be overlooked by some agents as well. There are so many people that do not realize that ad space within newspapers has been dropping in some areas simply because of the web. The web itself is an important media that offers cost effective ad space.

Just because the web is being used by so many people does not mean that the old fashioned style business cards and flyers will go out of style anytime soon. The best thing about these is that some agents might be able to print out their very own from their home for cost effective prices. It is important to make deals with local business owners to get the items in as many higher traffic areas as possible.

It might seem a bit extravagant and over the top, but the old fashioned bus stop bench sign is not a bad idea for some. While it is quite an investment it is important to note that people usually see such extravagant ads and assume that the agent simply must be the best in the area. This means that the agent might be likely to receive a lot more calls that they thought they would.

There is one particular area where an agent needs to do a little thinking. They need to carefully consider each estate that they are selling and determine which target audiences are going to relate the most heavily to it. After an agent accomplishes this, he or she can then start the process of dropping ads for each particular target audience in hopes that one will stick and make a sale.

Many readers should now have a much higher level of appreciation for some of the most overlooked real estate marketing ideas. Not only do a great number of advertising options exist, but there just might be some local target audience that is not being targeted to; this could hurt business.

Dave is a real estate consultant who specializes in real estate marketing.