Grab consumer attention with professionally designed, creative displays. A welcoming retail space that is well presented and free of any clutter , appeals to clients.

If you can step-up the level of foot traffic in your store, the chances are that sales will also increase. Effective brand image and presentation sells a ‚lifestyle‘ to consumers, by drawing them in and persuading them to purchase merchandise. Head turning displays, which utilise attractive images and a variety of useful props help designers to produce a feeling of desire in consumers and create sales.

Use focal points within the displays, using popular products or new stock. Display related products nearby to improve the likelihood of additional purchases. Make sure that focal points are at the average customer’s eye level and maintain a balanced appearance throughout the displays, keeping dark and bulky items in the lower half.

Organise all areas meticulously and avoid creating a cluttered appearance by not displaying an excessive quantity of items. Unprofessional stock presentation significantly lowers a person’s sense of the value of a product and if customers have trouble finding what they want, they will feel frustrated and you are likely to lose a sale. Avoid displaying items that are out of stock as this can disappoint customers. Do everything possible to provide a positive shopping experience for customers.

A relaxing, visually engaging retail space that appeals to the senses will encourage them to stay, browse and shop. Light, open spaces are most relaxing

Keep stock within customers reach and ensure staff are available to help, but never pushy, because nobody enjoys being followed around or harassed in any way. Providing comfortable seating zones for tired companions is an excellent special touch to add to your retail space. Additionally you could consider an attraction or entertainment zone to temporarily occupy a child and make it easier for parents to browse and shop.

It is a well known fact that individuals feel encouraged to make impulse buys when certain items are situated around to the till area. With the correct display, this area can be generate a huge number of extra sales. Special purchases and small items work most effectively here.

Keeping the store clean, tidy and well organised is essential, so displays will need to be restocked and dusted on a regular basis. Refresh your layout and look every so often to generate new interest and link in with seasonal changes and holiday periods.

Opt for a range of shop fixtures that offer flexibility. Great quality shop fittings with a great range of interchangeable accessories will make it simple to showcase your stock well and refresh displays easily.

Retail Display Connections stock a huge range of retail display fixtures, shop fittings, display products and retail displays to help your store look great. Whatever your requirement in shop fittings or store displays we can fulfill your expectations and our experienced team will be more than pleased to assist. Visual Merchandising.