Advertising is getting bigger by the day. With the advent of online ads, a ton of opportunities are suddenly created for people who would not have been able to afford it previously. Apart from the normal or common print and media ads, there’s a new form of advertisement. Well, not exactly new, but its awareness among small business entrepreneurs is just getting noticed. Prior to now, the only people or organization who ever dabbled into it were the Fortune 500 group. But with the new wave, even the common man can afford a media buy with a good bargain.
Digital out of home advertising is not as popular as it should be and that’s a good thing because you can now benefit from its many advantages. While people have become „immune“ to the bombardments from the 3 major forms of popular advertising- TV ads, mobile and online ads- they are not very immune to the effects of digital out of home advertising. Many people love the advertising because of its sheer suddenness.
To a certain degree, you can say that digital out of home advertising is „subtly intrusive“ meaning you find them in places you least expect; thus getting your attention and having you notice it. If you are thinking of utilizing this means, then it’s about time because not even many advertising agencies have packages for it. Before dabbling into digital out of home advertising, you should be aware that there are few rules you must follow to be successful. These are:
1. Do Your Research on the Various Ad Agencies.
This is pretty simple; but the thing is not many people think that it is advertising in this medium hasn’t attained the level that the big three have. Therefore, the ad-buying process is still sot of unstructured. Research the different ad networks and agencies particularly their areas of specialization. All over the country, there are pockets of networks with advert packages targeted at different critical points such as elevator advertising, cashier stand advertising, shopping cart advertising, bus-stop ads and so on.
Not many of them even have the financial capability or human resources to grown or develop into a mainstream advertising agency. Because of its relatively unpopular status, it is still a no-man’s land. If you want a close comparison of the digital out of home advertising, think in terms of social media online. Think, twitter, hi5, Facebook and you’ll get an idea of how the whole process works. These social communities are effective but each ion their own way.
2. What’s the lingo?
As with all professions and disciplines, digital out of home advertising also has its terminologies. This you need to understand to be able to get good bargains for yourself. If you want to start your own agency, then you would need to learn this in-depth. Bottom line, speak the language of the business. In the recent past, a few big companies in the out of home advertising sector came up with an idea that basically pioneered the homogenization of language in the industry.