Even though it is very imperative that you pay attention to overall design of the website, it is even more important if you focus on just the homepage design.

You should focus on using an SEO friendly title for your homepage because a large majority of the traffic generated to your site will be through the search engines. If you tend to ignore your homepage’s title, then the search engines will not grant you a higher ranking. Numerous website owners make the mistake of only putting the name of the product or company in the website’s title. But, when this strategy is used, they are stopping any chances of being able to get specific traffic. The first thing you should do is keyword research, so that you will be familiar with your key keywords. Then put these in the homepage title to get the best outcome. However, this is not saying that you should stuff your title with keywords. Restrict your keywords to two each and you should be okay.

Another factor that makes a huge difference for your homepage is having the right graphics and images. Having the best graphics on your homepage is important because the first impression needs to be the best. The graphics on your homepage should pass on your message and give your page a professional look. Feel free to hire a designer if you need to because it’s an investment in the most important real estate of your site. Nowadays, people judge sites by the design and if they like it, they proceed towards the content. When you have great graphics on your homepage, you increase the stick rate of your site and increase the number of people who come back. You don’t want to lose a potential customer to a bad design.

Your home page should not overlook the value of existing customers or of prospects. You’ll find that existing customers have different needs from your site than prospects have. Both groups need to be able to visit your homepage and feel satisfied that they are getting what they need from you. Product information is a primary concern with potential customers while existing customers are looking for service after the sale. Both of them being valuable, you need to craft out your homepage in such a way that it caters to the needs of both sides of your market. The end game is that your homepage needs to reflect your business goals.

Ensure that all of your essential info on your website is above the fold. Since your homepage is important, all the elements on it share the limelight. This is the reasoning for the information being above and not under the fold. Your visitors shouldn’t have to scroll down to learn about these elements. This is different depending on the site, and many times will have to do with things such as the sign up box for newsletters, special offers, the menu and the types of services provided. A majority of people expect to locate these important things while they are looking for information on your homepage. So, keep this in mind. I think you now see how important a strong homepage is for making a good impression. If you want your website to convert a lot of people, then you have to focus on creating one right now.

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