Most companies know that if they want clients to remember them and return to buy from them repeatedly branding is important. Despite this, some companies don’t pay sufficient attention to using their branding at every possible opportunity.

Name badges are a classic example of where companies, especially little firms, drop the ball on branding; lots go for generic badges that don’t promote their firm’s brand in any way. This is a pity because when a client is being served studies shows that the client always looks at the name badge of the person serving them.

Lots of companies think that to have a customized name badge made is too expensive, but this is no longer true because of digital printing techniques. All firms have to do is to send the badge firm a scanned picture of their company logo and a company colours, or the Pantone colour code along with their overall badge design. The badge design company then simply pulls these components together into a small file and loads it into their digital printer and prints them. They keep this file just in case you want new or replacement badges, allowing them to easily change the file if branding changes or replacements are needed.

Remember that you can also use your staff name badges to assist you further with your branding by including the companies catchphrase on the badge. Or including your current special offer or new service on the badge.

You can also use the design of your name badges to help to create in store buzz. For example at Christmas you decorate your stores, so why not have festive name badges made up to decorate your staff. You can do the same for pretty much any holiday you choose, including, Easter, thanksgiving and special occasions such as Royal Weddings or The World Cup.

We are a Canadian-based company, and in addition to customized products, we also maintain a large inventory of standard conference badge holders and conference lanyards for your convenience.