More and more people today are spending money online. In fact, the pace at which people are buying online gift baskets and other items has accelerated significantly over the last few years. Witness just the sheer number of search results for online gift baskets on Google, approximately 18 million! Many of the companies that show up on a Google search are traditional offline companies, such as FTD or Harry and David. But, the majority of these companies are new companies that have grown up in this new Internet era.
Getting your products and/or services online is easy. This is why a lot of people are getting their business online. Having your business exposed in today’s market using the Internet will help you beat the odds as well as your competitors.
Some of the most-bought products online are digital music, e-cards and e-coupons. The market of the kind of product is global. Since they are digital, people can buy them anytime from anywhere, literally. Online gift baskets are appropriate because of their geographic reach.
Ages 18-30 and primarily female is the market of online gift baskets. These statistics can tell you the right product mix you should include in your product offering. A digital music with a coupon offering for a discounted spa treatment, salon, or jewelry is a good combination.
Business is primarily the brick and mortar of traditional companies, how can they benefit from this new media? Here are the things to be done: build your website (if you haven’t got one), create e-coupons for your products (which can easily be done using a word processor), and then upload your e-coupon to your website. As soon as you get the steps done, you can easily combine your products to create your own online gift basket.
So, now that you have your online gift basket… what’s next? The next thing to do is to create a marketing campaign for it. There are two ways to do it, via email contact and online advertising campaigns. Also. you must ensure to be clear about your offer and create a call to action. People must see that there is a sense of urgency. This phrase is a great example giving buyers a motivation to act fast: Buy our online gift basket by Friday and receive 25% off of our retail price.
The ideas for online gift baskets are limitless and up to your imagination. Creating one and marketing it does not have to be an arduous and long drawn out process.