Small and medium sized business organizations can gain by using branded and co-branded card programs. These programs can be used to build strong relationships with existing and new customers. In terms of payment options, co-branded cards are a better choice than store gift and cash vouchers.

Co-branded card programs and co-branded cards have become immensely popular in the corporate world in a relatively small period of time. In the competitive market, these cards help in enhancing the brand image of a company. A company can distribute co-branded cards to all its customers.

In recent times, a lot of SME’s (Small and Medium Enterprises), have become aware of the distinct advantages of these generic debit card programs .Most of them have implemented the these co-branded programs.

Several business establishments including Forex companies, Insurance Companies and Financial Institutions based in Malaysia, Singapore, America and Brazil have largely benefited from these programs. The principal advantage of these co-branded card programs is, they help the companies to increase their business prospects manifold and that too in a profitable way.

The company can utilize these co-branded debit card programs which operate in association with dominant debit card providers such as Visa and MasterCard to attract new customers. As these cards are accepted in almost all countries across the world, companies can access a wider customer base.

Furthermore, branded prepaid card programs allow the business organizations to print their brand names and logos on the co-branded cards. When the name of the company is printed along with esteemed names of credit card companies, the business organization will automatically gain from it.

Apart from being beneficial for companies, these co-branded debit cards are also useful for its customers. The customers of a company can use these cards to make purchases even if they do not have sufficient cash in hand. Also, customers can get several discounts, bonuses and reward points using these branded debit cards. Customers can use these reward points to buy more products and services.