Plenty of people censure how Google’s algorithm remains a mystique. Matt Cutts, the man behind the latest algorithm update called the Panda, shrugs off his shoulder. But if you’re a white hatter, which means, if you do SEO the hard and much more genuine way, then you shouldn’t be edgy about this enduring guessing game.

Before going further, it will be of the essence to understand what Google Panda is and why Google keeps shifting algorithms. Google Panda is, in some ways, the healing capsule for the earlier algorithm called Google Caffeine. Caffeine resulted in the indexing of websites to speed up, like giving them a caffeine rush. In the process, even low value and shallow internet sites got indexed too. That’s why with Google Panda, the concentration is on threshing out the shallow ones and giving more merit at the quality web-sites. Simillar to the Panda bear who climbs the top end branches of bamboo to obtain only the juiciest and freshest leaves for a meal, Google Panda sifts through a hot pile of websites to offer only the very best websites with the most trustworthy content to customers.

Google Panda also has another name, the Farmer. This is because, on account of the choice and sifting procedure, content farm sites got truly hit. In the past, farm sites were topping the search engine results, leaving buried under the greater reliable government web sites. This had become a source of rage and mistake for most searchers, a thing which Google will not choose to happen.

Thus, after the Panda, many article farm internet sites dropped miserably with the rankings, and many government sites were at the top part search results. Along with them were exclusive organizations and businesses which produced top quality and dependable content on their web sites, content which actual people trusted and shared with others, and which Google spiders also loved to crawl.

Now to reply the matter on Google seemingly on a constant algorithm update, it’s because black hatters are also active trying to trick the algorithms to bring fast results in page rankings. But amidst this change is a constant need for quality content, and for anybody who is a white hatter doing SEO the real hard manner, you then can be at allies with Google, no matter what algorithm change comes up next.

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