Search Engine Optimization is the most natural way to increase traffic to your website. Natural organic SEO creates increased conversion rates because the traffic is targeted to the content of your website. If you are privileged to learn seo methods, you can create a lifetime of free traffic to your website.

There are two forms of search engine marketing, SEO and PPC(pay per click). Pay per click advertising is different because there is a cost incurred every time someone clicks on your ad.

Both SEO and PPC are described as natural SEO because the success of each strategy depends on natural search engine queries. The more targeted keywords chosen determines the level of each campaigns effectiveness.

Keyword selection is the key to marketing using either strategy. The ability to select keywords or phrases that are highly targeted with very little or no competition is the name of the game.

The decision between which method to choose usually is spelled out within their vast differences. Optimizing a website properly can take months in order to build backlinks naturally. After the optimization process, there is still waiting period for the search engines to crawl your website.

PPC advertising is different because you can start experiencing massive traffic overnight. The key to successful conversions with the traffic generated revert once again to your keyword selection. A poorly managed campaign can lead to high cost with very little conversions.

The choice of which strategy is better suited you should be decided on the level of your experience. Before you decide to start a pay per click campaign you should be knowledgeable on keyword selection tools and PPC management strategies.

I use both marketing strategies in my everyday businesses online. If I was given a definite ultimatum, I would be forced to choose search engine optimization, it can be just as effective, without the stress of losing your bank account.