We all know that chiropractic testimonials from patients can be very powerful at generating massive amounts of referrals. Not to mention it doesn’t cost the doctor any money.
This being said, I want to encourage every chiropractor to begin to build a library of chiropractic video testimonials for their practice! Many times it’s very simple and easy to get them and patients that have been helped typically cannot wait to share their story with others.
With these chiropractic testimonials that are obtained from patients in the office, they can be posted on YouTube and many other video sharing networks. The benefit of this is, when potential patients find the chiropractors other videos on Google, they will be able to see all the folks like them that have been helped. Having a solid testimonial that evokes a great deal of emotion is absolutely priceless and makes chiropractic marketing much easier.
Video testimonials are not an option in 2009, chiropractors MUST begin to get them! This is a perfect way to build large amounts of social proof in no time at all. I recommend keeping a video camera in the practice or buying a cheap Flip Mino HD. The chiropractic assistant can actually film them taking this out of the doctors hands completely. This is a very indirect form of chiropractic marketing but could be the most powerful in a sense.
Once you have this amazing selection of heartwarming and informing chiropractic testimonials, youre going to want to get a good ranking on them so that they appear well in Google and other important search engines. What this means is that when people have a problem, they type it into Google, your video comes up, and then they watch the testimonial and attribute immediate credibility to your practice. They feel like they know you and can trust you, and this is the most perfect form of chiropractic marketing imaginable.
One important note is to make sure that you give your patients release forms after they film their chiropractic testimonial. What this simple paper does is briefly explain that the person is allowing their image and voice to be used for marketing purposes, and then asks for their signature. This is just being smart about video marketing from the get-go.
Now, try to fill a quota of about 2-3 videos per week, and then in no time youre going to see that youve got an amazing selection of footage at your disposal to ignite your marketing campaign. Soon, your name and profession will be well known in your community, and youre going to be THE place to turn to for all chiropractic problems in your area.
Its easy to feel confused and overwhelmed when youre beginning your chiropractic marketing campaign online, and thats why its smart to find a mentor who knows the chiropractic video marketing methods, and can guide you along the path to success. Experience counts, so find someone who can make your job easier, and get you on the fast track to success!