If you are looking for effective marketing strategies to build your chiropractic practice, then online video marketing should be at the top of your list. You can shoot very short videos, ideally 2-4 minutes in length, as informercials for your practice, and then distribute them all over the internet through video distribution services.

Video ranks you as being a reliable guru so that people may put their trust in you more rapidly. This is pretty important over the internet, as most of us are obviously skeptical. Informative videos are certainly helpful in getting rid of skepticism along with other arguments people might have to testing out your services.

Another reason that online video is very effective is that Google will often position videos higher than static websites on organic searches. So if you shoot a video for the name of your city and the word chiropractic after it, you may see that video hit the first page of Google for that keyword phrase in less than a day. It just depends on how competitive the online marketplace is in your local area.

Your main goal will be to acquire as much high rankings on Google as you can, because this is often what must be done to set up a profitable practice in this era. Online video marketing is simply the way to try and do this.

In your videos, you want to make sure to do 3 important things:

1. Correlate and empathize with the problems and difficulties of the client: Many people online are trying to find answers to their problems. Acknowledge this prior to deciding to pursue any more detailed facts.

2. You want to keep your subject matter focused on 80% benefits, 20% idea. Most people do not care just how your technique works; they only want to know that you can help them. This is why you want your videos to prove the benefits of your care more than the theory behind your care.

3. Have a call to action at the end of your video. Tell the viewer what to do next, like go to your practice website or call your office. Although this is a very simple outline, this is a very effective model to follow for making your videos powerful marketing tools.

Although this is a very simple outline, this is a very effective model to follow for making your videos powerful marketing tools.

I recommend shooting 2-3 new videos per week. As with most marketing strategies, consistency is important. Don’t just shoot one video and then claim it did not work. Over the next year, create a very large video library that is submitted all over the internet. That is where you’ll see massive success. Good luck and take action!

To learn more, get our free chiropractic marketing training by following this link. You can also learn marketing for chiropractors in our membership program.