Can measuring customer satisfaction be easy?

Everyone knows that customer satisfaction is key in a hard economy. If people are watching their expenditures more closely than ever before, you must be very careful about losing customers. Traditionally it’s been said that it costs twelve times more to capture a new client than it does to maintain an existing one.

In a market like this one, the difference only widens.

It ought to be relatively simple to find out what your customers are thinking. Ask them all the right questions and listen carefully to their answers.

However, the truth is that it just isn’t easy to pull off.

According to the legendary Jack Welch, you can’t improve what you don’t measure. However it’s equally true that you can’t improve if you go broke measuring!

The hard part of measuring customer satisfaction lies in the complicated process you must follow:

1. Design the survey.

2. Implement the survey instrument (a printed survey, a webpage)

3. Distribute the survey.

4. Invite customers to participate.

5. Gather the filled out surveys.

6. Calculate the survey responses.

7. Analyze the survey results to make conclusions.

Each of these steps takes a considerable amount of effort and expense to put into practice.

However, a new tool on the market, Gustometria, significantly reduces the time, effort and cost of measuring your customer satisfaction. And more importantly it provides you with powerful analysis tools which feed on the responses in realtime. Customer satisfaction measurement has never been this easy before.

The Gustometria system, which permits you to easily and affordably track your customer satisfaction, guarantees four additional benefits:

1. You will be able to adapt and change your surveys any time you wish.

2. Integrate customer satisfaction measurement into your daily business processes. Since your customers are answering the survey right at the checkout counter, while waiting for their receipts, you will achieve excellent participation rates. The whole survey process usually takes about a minute, and it effectively demonstrates to your client how important his opinion is to your company.

3. React immediately when you detect a problem. The fact that you are receiving results back in realtime truly empowers the system. If something is going wrong, you find out today, in time to implement a solution immediately. Tomorrow you’ll be able to confirm whether the new solution is as effective as you hoped.

4. Gustometria isn’t limited to quantitative measurements. You also get direct customer feedback in realtime. Your clients can submit suggestions, complaints or kudos whenever they feel like it.

The truth of the matter is that Gustometria opens every corner of your business open for improvement. You can see what’s going on, even if you can’t be there.

The truth is measuring customer satisfaction can be easy. As easy in fact as picking up the phone and calling toll free 1-877-448-7865.