Cakes, have been, one of the thoroughfares of humanity over the years. More gentle than the tough cookie, more sweet than the coarse bread, more elegant than your pie; cakes can be considered as one of the epitomes of success for the baking industry. The cake, in my opinion, has had the most number of evolutions and changes in the history of mankind.

Traditionally, a cake is a type of food that is usually of the bread-oriented, and sweet and baked (though right now, there are cakes which can be cooked without the use of heat). The basic cake ingredients are usually some sort of flour (wheat, potato, depending on the gluten content which determines the quality of the cake), sweetener, binder (eggs and the like), fats, liquids and some sort of leavening agent. Though this is for the normal proper cake, there are other cake forms that are either incomplete, or have made substitutions but over all; a cake is a cake.

So what’s a good cake for a festival run? Well for one thing, consider the environment first. If you’re staying in an open air, hot arid field-type of festival, contrast a cake that could work for you. A cool ice-box cake with mint should give that wonderful feeling of coolness (and seriously, it can arouse the interest of people around.) If you’re in a cold, mall-type environment, wouldn’t a piping hot piece of chocolate cake and some warm cocoa be extra sumptuous?

Cakes directly affect the various moods and tastes of each person or individual that tastes them. They can either relax the person or make them aggressive and hyped. Take the sour cake for example, a good dose of this would make you quite hungry and improves a great deal of your appetite. Have diabetic clients? Sweeteners are your best bet (skimp on the natural sugars though). Who knows, you might be able to pull off „mood cakes“ and it would be a great hit.

Cakes are quite helpful in a business, and you can rarely go wrong with cakes. But the cake market is a tough battleground. You compete with other people’s recipes and their connections as well.But don’t panic. All you need is an understanding of your surroundings, a good rapport, and plenty of servings to go around.