Awareness about corporate gifts is much lesser than that of personal gifts, which are given to friends and families by individuals. The rising business practice of giving special gifts to clients is not known to people as the gifts given by people to loved ones. Corporate gifts are very different in that they grow customer and brand loyalty often for a very small price. After all everyone enjoys to receive a gift.

Corporate gifts are most of the times valuable products, and they are often given away without any mark of the organization on the gift, as they are not for promotional purposes. However, at times organizations also give employees and prospective customers promotional items such as pen drives, pens, key-chains and office utility items that are emblazoned with the business logo.

The gifts to be given by the company should be chosen according to the needs and desires of the individual for whom the gift is intended. Although custom and costly gift items are given to key customers of the company, the company personnel are usually given a standard gift, which is generally not costly, but has good utility.

In order to strengthen and promote a healthy association with a customer or an employee of the organization, it is important to remember that the perceived value of the corporate gift is critical. Before giving a corporate gift, you should enquire with your legal department regarding any restrictions that may have been enforced by law on this act.

Preparation for giving corporate gifts involves estimating a budget, arriving at the number of gifts, and finding out offers available in the market for a bulk purchase. The preparation is more important with respect to employee gifts, even more so if your business is a mid-sized or large corporation. It is important to ensure that there are sufficient gifts to express your appreciation to every deserving employee.

In conclusion, the practice of giving a corporate gift to your customers and employees is a good way to build sound working relationships. However, always make sure that it is allowed by government regulations, and of course, by your financial position.