Business cards are lucrative, full of color, strong messaging and have lots of impacts. Don’t kid yourself, it is one of the most important tools for your business. They are your one stop marketing tool, great for meeting clients, suppliers or at events.

You may already know that business cards is a tool that bears the company information, presented in a formal manner, that helps the people you meet remember your company. As a result, you must view this as the most important aspect in your business.

There are techniques to look for when you are dealing with business card printing.

When you are printing business cards, the following are some of the key factors you need to watch out for. Card stock thickness, bleeds and high resolution files. Usually card stock is 12pt or 350 g/m2 thick, however, thicker papers cost more. You’ll have to assess if 12pt is sufficient, and in most cases it is. Next look out for having a file with bleeds. This is important because if you want color to go to the edge of the paper, the printing process will shift the paper by a hairline and bleeds ensure that proper cutting happens every time. Lastly, you’ll need to make sure you submit 350 dpi files to the printer. This will make sure the quality is exceptional for the end result.

You’ll need to pay attention to make sure your business cards printing is done in CMYK. I am sure you have seen this, but CMYK stands for Cyan, Magenta, Yellow, and Black. The process prints the colors on top of each other to achieve the desired color. This process is the best method to print great business cards.

Nothing beats CMYK process. Otherwise known as offset printing, CMYK achieves great quality at a low price. Another option to printing is digital printing, which is basically another way to describe copying graphics to a page. Try a sample of digital prints and compare them with offset printing. You’ll see the difference.