1.) Offer free stuff.

Many people would not mind exchanging their email addresses for something useful that can help them solve a problem or handle a certain concern. Hence, by offering to send freebies to their emails, you easily acquire more names to build your email list with. Examples of ideal freebies are self-help e-books, free newsletter subscriptions, and a freebie for every product purchase they make.

2.) Allow visitors to publish your articles.

Another effective tactic is writing articles that are free for publishing as long as the visitor officially requests for permission. Your site should have a request form where they will be required to enter their email addresses, names and other details.

3.) Tell them why they should join your list.

The reason behind the fact that many individuals refrain from subscribing to „free“ stuff is because they think that these „free“ stuff are actually free spam. Hence, if you want them to subscribe, substantiate why your newsletters are not like those of others. You can present some testimonials from earlier members and older issue samples. To make sure that your visitors will even bothering opening your email in the first place, be sure that the subject of your email will trigger the interest of your reader. Furthermore, for your reader to finish reading the entire article and get excited about the next issue, your newsletters must be well-written and must provide fresh, informative content.

4.) Apply the basics of search engine optimization.

See to it that all written content in your website are embedded with the correct keywords so that when people search for reference materials and information about subjects pertinent to your content, the search engines can easily find your articles and direct readers to your site. Be careful though, because too much appearance of the same keywords can be considered as keyword „stuffing“ and you might even get penalized for it. Remember also to rename web page titles. Most internet marketers do not realize that web page titles are usually something like „824%_88.html“ or „page1.html“. If you fail to rename them, search engines will not be able to locate your articles easily.

5.) Administer a „membership drive“

Run a membership drive by asking your visitors to help you invite more people to visit your website by letting them send invite emails to friends. This requires them to enter the email addresses of their friends. To inspire them to invite many, give a special prize for whoever get the most number of people to sign up. This way, the amount of email addresses you get doubles up and in no time, your list will expand astoundingly.