The internet is absolutely inundated with search engine optimization tips that you should follow, however make sure to only read from reliable sources. The best way to learn how to rank sites is to simply experiment and learn from your mistakes so you can master this skill. In this piece we will look at some of the best ways to rank highly.
One of the first things you should do is to start the optimization process just before you even register your domain name. In order to get extra relevance and rank easier, you should make the domain name an exact match domain for the main keyword you’re trying to win. Unfortunately, most exact match keywords are already taken, but you can still use the entire keyword in the domain name while adding a word or few letters to the beginning or end of the word.
This can help you to rank faster because some of the major search engines give extra ranking points to these sites and there have been many cases where exact match domains rank well with very little SEO work. Another good practice you should make sure to implement is on page optimization.
The next step is to optimize each of your content pages on your site. This is quite easy to do and you should definitely not try to go overboard and make each page perfect. Simply make sure that the keyword does not have more than 2% density as your site can get flagged for keyword stuffing. Simply ensure that the keyword is placed in the title and the last and first paragraph. You should also make sure that the keyword in the first paragraph is bolded to get even more relevance points.
You should then make sure that your website is easy to navigate so that the search spiders can reach all the pages and index them. The best way to ensure this is by interlinking as well as making sure all of the pages are never more than two clicks away from the home page. If they are buried any deeper, there would be a high chance that it wouldn’t get indexed and people wouldn’t be able to find the page.
As previously mentioned, interlinking is an integral aspect that should not be overlooked. The reason for this is because interlinking related pages by their keywords can greatly help to improve page relevance as well as provide good navigation for your readers. This will make them stay much longer on your site which would lower the overall bounce rate. If you have a lower bounce rate, the engines will rank you higher.
One last point to note is of course links. This is the most crucial aspect of optimization and you can have the best content in the world, but without links, it wouldn’t matter. You should try to get links from a variety of sources such as from related sites, through related sites, by article marketing, posting on social media sites as well as by posting on blogs etc. Whatever you do, make sure that your linking patterns are natural.
Now that we have looked at a few search engine optimization tips, you can now go about experimenting. It is only by trial and error that you can master this subject.
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