A great way to keep in touch with your customers in a cost-effective, easy way is to have a newsletter going out to all of your subscribers every month or every two weeks or however often you like really.

This communication technique can be employed by any company in any industry. There are lots of businesses out there that are very good at what they do, but nobody knows they do it.

Because of the extremely busy nature of their roles within the company, managers and directors would have such a hard time simply finding the time to come up with new content and develop and send out a professional newsletter every month would be a tall order.

The large workloads of people in these positions usually prohibit them from carrying out these kind of promotions, but there are services available to take most of the labour intensity out of it.

Just one of these is SmartNews, the new service from SmartMarketing. What SmartNews does is create and send out a professional newsletter to all your existing customers AND to possible new ones.

Using a service like this will save lots of time and effort but you will still have to come up with your own content. Studies show that it usually takes around 7 good contacts with someone before you come to the front of their mind, so there’s no point in writing plain explanatory text because it just wont speak to anyone, the content should be compelling and highly informative to your target market.

Sending the newsletters by email is not only far more environmentally friendly than traditional methods, but its far quicker and cheaper as well. The fact that its quicker means that neither you or your customers are waiting around for a response from one another for long, and the fact that its so much cheaper speaks for itself really!

Also, by using email to deliver your newsletter you can measure how effective its been easier than you can with a printed version as not only are the responses far quicker, but you can see clearly written in front of you exactly who has responded to what and when.