First, I should say that there’s some debate about what a squeeze page is. However, it’s generally understood that a squeeze page is a page with the goal of getting only two things: the collection of prospects‘ personal information and permission to contact them later.

You might be saying that there are other ways to go about getting those things and that might be true. But squeeze pages do a little something extra while getting that information out of prospectsthey squeeze in some advertisement.

What are squeeze pages used for?

Squeeze pages are designed especially for these purposes. Doing any of the above things is difficult, but squeeze pages make accomplishing them a lot easier. The added bonus is that they contribute to advertising.

By virtue of their design, squeeze pages can help reach out to prospects and customers. That’s their purpose. Gathering information about prospects and customers can help you with your marketing campaign.

Information collection

Squeeze pages dangle something in front of prospects that is impossible pass up. In order for prospects to get access to it, business owners require that prospects input their personal information. It could be a free report, free software or even more information about a particular product.

So what kind of information do squeeze pages usually request?

That usually depends on the business owner, but the most popular requested information is:

Names

Email addresses

Information uses

That should be obvious- more marketing. By providing email addresses, prospects can be put on email subscriber lists. Business owners contact them later and tell them about their businesses and what they have to offer.

The thing to remember about squeeze pages is that they act as crossroads. They’re meant to help your prospects decide to stay on your website and buy products.

A great squeeze page not only keeps prospects on the website, but turns them into customers. An even better squeeze page gives you information about their behavior.

Squeeze pages are where leads are born.

That being said, you have to be willing to put your fair share into making them work. Squeeze pages don’t function by themselves.

If prospects leave without giving you that information, the success of your squeeze page is questionable. It’s all about opening doors to communication, building relationships with people who will then buy your product and turn into full customers.

If you’re turned off by the work I just mentioned, don’t be. The bulk of your marketing and research can be done at the same time you create your squeeze pages. They save you time and money that way.

Designing an appropriate squeeze page can be the first way you can appeal to your prospects, so get on it!