YSM or yahoo Search marketing was popularly known as Overture and GoTo in the recent past. This is a similar program to Google Adwords where webmasters can bid on key works or key phrases they want their websites to appear for. Yahoo search marketing ranks certain listings they call sponsored listings for a fee they call PPC or pay per click. This means that webmasters deposit a certain sum with the Yahoo search marketing agency and every time someone clicks on the keyword or phrase they want their site to appear for a sum of money is deducted per click.

Let us take an example. If you are a webmaster and want your site to appear for motor parts you might agree to pay yahoo search marketing a fee of 20 cents every time someone clicks on the term motor parts and is directed to your site. This is called the bid and in the event of no other webmaster bidding higher than this price your bid wins and the keyword or phrase you bid for is set to direct all clicks to that site. Now there is a catch here, if someone else bids even one cent higher than your bid his or her site is set to receive traffic for the same keyword and you are moved to level two in the list. You need to bid higher to move up again.

There are many ways a working mom can create success at home through a work at home program. This does not have to be an internet marketing scheme as the very thought of marketing seems to scare people away. Many people seem to think that to market something on the internet you have to have a huge social circle or you need to have exceptional skills to sell online or have a sugar daddy to back you up. The fact of the matter is that none of that is true. You can create all those abilities with a bit of practice and research online and make a huge success of your telecommuting career.

Google also uses Adwords for sponsored listings in their Adsense program. The Adwords you buy from Google appear in the web sites of thousands of Adsense participants as sponsored listings. This is nothing but a link to your site from another site that has certain words that relate to the Adwords you bought from Google. It is an effective way to drive targeted traffic to your site and increase your conversion percentage. Spending some time researching Google Adsense will help you improve your Learning curve with Adwords, you will also learn how to put negative keywords to use to drive traffic to your site and how to avoid certain negative keywords.

When you bid for a keyword on a search engine you are not guaranteed a top listing. You will get that position as long as no one bids above you and how do you know someone has actually bid over and above you just a few hours after you were the highest bidder? It is all a matter of integrity and I am sure you will agree that integrity is something in short supply.

These people have created an entirely new success story. Telecommuting cuts out the drudgery of having to commute to and from work everyday. It also saves a lot of cash and time. However, this is not the reason many working moms have chosen to give up that life and take to making money online fast. Some of them have made a lot of money with various internet marketing programs thus setting up multiple streams of income right from their own homes. Some of the possible work at home opportunities you could try are listed here.

One internet marketing professional who has tried every trick in the book and having developed an impressive learning curve when it comes to internet marketing has this to say: Once you pay your PPC fee and your site begins to get visitors through clicks and someone else bids higher than you and you stop getting clicks what happens to the remaining deposit with the search engine?

There is a lot of controversy that even though you may have to shrug out as much as 3000 dollars for Adwords your site may not be indexed for as long as 4 months. A better way is to optimize your site using SEO (Search Engine Optimization) techniques. This is a method where by you use the learning curve with Adwords tool and some negative keywords to market articles that link to your site. This is a process that a lot of Internet marketing programs teach you some of these programs are Big Ticket To Wealth and Infinity800.